Well after getting the brief from the client of what they require the image to look like "Well we want a clean look, like she's in a room, y'know..."
So I set about recreating the location and feel of the photo.
How?
First up I created my background by building up three layers
One gradient, one clouds filter @ 25% opacity and a mosaic tiles filter @ 75% opacity.
These layers came together to give the background a more natural feel, with uneven lighting and texture, which is somethig that can be quite hard to do digitally.
On a new a new layer set I placed the original image, masked out the background, created both curves and levels adjustment layers to increase the contrast in and focus on the girl. I then created separate layers for the skin cleaning (healing & cloning), the eyes, the lips, the nose correction, the hair and the shading. The colouring of the eyes, lips and hair was not done via bumping up the saturation but by using a solid colour layer and setting the blending option to 'overlay' then adjusting the opacity as required. I masked out areas where the colouring was not needed. This technique allows the underlying texture of the hair/eyes/ lips to remain unmodified and gives me more control of any adjustments required for the job.
All in all I had about 16 layers for this image, but by using layers and utilising masks I could keep full control over the whole image. If the client required any changes it was a simple as changing the opacity, editing a mask or colour of a layer to get the desired effect. If I made the changes by
modifying the base image or a duplicate any changes would either require a restart of the retouching or undoing actions done which is more time consuming and therefore costly.
I could have sat there for hours perfecting this image and would have if it's purpose was for a full spread magazine ad but that was not the job. I was instructed not to change her body shape by the client (however body shape can quite easy be changed via the liquify effect - It's not just for making you uncle have big eyes & ears and a small mouth!).
My thoughts when posting these images was to show what can be done to rectify a poor image and that photoshop is a powerful tool. However when it comes to the crunch if I had my choice I would have had it shot properly in the first place but ultimatly that decision is made by the client.